Everyone wants to know the special words that turn someone from interested to a buying customer. Wouldn’t it be nice if you knew the magic words? The fact is there isn’t one key phrase for everyone. There are however key phrases that attract the right type of people.
Know Your Demographic
Before you can research any key phrases, you need to know what your customers are searching. This is where your website analytics is so important. Using an analytics tools like Google Analytics will show you how people found your site—and more importantly what they typed in the search engines to find your site.
Look to Competitors for Ideas
Seeing what keywords and phrases your competitors find relevant will give you even more incite. How can you see behind the magic curtain? Go to a competitors website, right click and select view page source (make sure you aren’t on an image) and voila! You get to see the basic code for the entire page—including keywords and meta description tags.
Test, Test and Test
When it comes to anything related to online marketing (or marketing in general for that matter) make sure you test and track everything you do. If you don’t, you won’t know what key phrases are working and what aren’t. Key phrases aren’t going to stay the same year after year.
Still don’t know how to find your key phrases? Put yourself in the mind of your customer. What would you type in a search engine to find your product? Start there. You’ll be surprised how easy it is once you start digging a little. Using tools like analytics, researching your competitors and testing is going to give you that edge you need to start producing great results.
Have you been through this process already? Give us your tips in the comments below.
There are a million different details that go into building a website. You need to know what the look of your brand is, how it will translate across the site and how user friendly your website is laid out. Another aspect to a website overhaul is how it will perform in the search engines. If your current website isn’t optimized correctly, this is your chance to start your SEO plan right.
Take the time to research keywords for your main website pages. This can become a tedious task, but it will pay off in the end. What are the words that represent what your company does? Are people searching for those words? Keyword research is a balance between what you find relevant, and what people are actually typing into Google.
Internal linking is a great way to boost your rankings and also give users what they want. Besides filling out your keyword tags on your website, make sure you are linking internally. On that same note, you don’t want to over optimize your site. Google rolled out last month a new update, cutely named Penguin. This update is to help combat web spam. Specifically over optimizing and linking on spammy looking blog networks. Be smart in your linking strategy and you’ll be fine.
When implementing a new SEO strategy, make sure it is one that is fluid. Meaning, it is always evolving and can be improved upon. Static SEO strategies won’t improve your rankings, and could potentially harm you. Staying up-to-date on new trends and updates is going to yield the best results.
Research, testing and standing back and looking at the big picture is going to help you in the long run. If you can keep this in mind while building your website, you will be one step ahead of the game.
Keywords. They are what make the online marketing world go around. Picking the right group of keywords can mean more exposure to your business as well as hopefully getting the attention of the search engines. That said, how do you know which are beneficial to your website?
Like with any marketing tactic you won’t know what works until you try it. What works for one company, might not work for another. That said, you need to evaluate your keywords on a monthly basis. Take a step back and see what works for your website.
Although Google now has encrypted their search queries, you can still see many of the keywords visitors have used to find your site. If you are investing in PPC, you know which keywords convert the best for you. Take the time to evaluate your analytics and decide which keywords yield the best results for your website.
Knowing what keywords other people in your industry are using is a must. It can help you come up with ideas, as well ad see what others find relevant in your industry.
Since the search engines are constantly changing, so does your outlook on keywords. What was a great performing keyword may not be so lucrative down the road. Make sure you have an open mind when evaluating your keywords and be open to trying new tactics.
To summarize, make sure you are constantly monitoring your keywords and be open to new ideas. You never know when you’ll hit “gold” with a keyword so keep your eyes open and keep trying new tactics.
Do you have a good tip for the online marketing novice? Give us your tips in the comments below.