There are a million different details that go into building a website. You need to know what the look of your brand is, how it will translate across the site and how user friendly your website is laid out. Another aspect to a website overhaul is how it will perform in the search engines. If your current website isn’t optimized correctly, this is your chance to start your SEO plan right.
Take the time to research keywords for your main website pages. This can become a tedious task, but it will pay off in the end. What are the words that represent what your company does? Are people searching for those words? Keyword research is a balance between what you find relevant, and what people are actually typing into Google.
Internal linking is a great way to boost your rankings and also give users what they want. Besides filling out your keyword tags on your website, make sure you are linking internally. On that same note, you don’t want to over optimize your site. Google rolled out last month a new update, cutely named Penguin. This update is to help combat web spam. Specifically over optimizing and linking on spammy looking blog networks. Be smart in your linking strategy and you’ll be fine.
When implementing a new SEO strategy, make sure it is one that is fluid. Meaning, it is always evolving and can be improved upon. Static SEO strategies won’t improve your rankings, and could potentially harm you. Staying up-to-date on new trends and updates is going to yield the best results.
Research, testing and standing back and looking at the big picture is going to help you in the long run. If you can keep this in mind while building your website, you will be one step ahead of the game.