In the past few years there has been a technological and innovative explosion. Social media platforms such as Facebook have come to dominate the globe, and affect the decisions and lives of countless people. The question that should be on the mind of every entrepreneur is whether or not this social media platform can drive revenue for his or her business. Although the answer to this question can be yes, it depends entirely on how your company goes about invading this new territory.
Social media platforms allow your company to engage the consumer in ways not always possible through ordinary marketing. Your company will increase revenue as a result of:
One of the most important steps in order to implement an effective Facebook campaign is to integrate your company’s off-network site with your F.B. page. You should make it very easy to connect your F.B. page with your website and vise versa. “That means like buttons above the fold on each product. That means allowing people to connect with Facebook to post reviews—which they can then push out to their friends (Gobry).” This diverts traffic from Facebook to your website, creating greater chances for conversion.
It is important that you begin infiltrating this media platform right away. “Every 20 minutes on Facebook (Huckabee)”:
1) 7.6 million pages were liked
2) 1.5 million wall posts were made
3) 1.9 million friend requests accepted
4) 1 million links were shared
5) 10.2 million comments made
To learn more about how your company can benefit from social media platforms such as facebook, visit our Let’s Talk page, or call 651.329.3259.
“Facebook–Money.” Facebook Money on Flickr. Web. 11 Jul 2011. <http://www.flickr.com/photos/famousin24hrs/5359670846/#/photos/famousin24hrs/5359670846/lightbox/>.
Gobry, Pascal-Emmanuel. “Here’s How To Make More E-Commerce Money With Facebook.” Business Insider 3 February 2011: 1. Web. 11 Jul 2011.
Huckabee, Huck. “Facebook Statistics.” Business and Facebook. Businessinternetmarketing.com, 06 January 2011. Web. 11 Jul 2011.